Starting in 2026, a new tax of 3 euros will be applied to each package imported into the European Union, directly impacting online purchases from popular platforms like Shein and Temu. However, this tax could prove to be more complex than it seems, and consumers need to be prepared for possible repercussions on their orders.
The 3 key points not to miss
- A tax of 3 euros per imported package will be implemented in the EU from July 1, 2026.
- The tax will depend on the number of types of products in the package, which could increase the total cost.
- Although the tax is applied to sellers, it could be passed on to consumers.
The 3-euro tax: a response to the influx of packages
In response to the rise in online shopping from e-commerce giants such as Shein and Temu, the European Union has decided to end the customs tax exemption for packages valued at less than 150 euros. This decision aims to counter unfair competition for European merchants and address concerns related to health, safety, and the environment.
The 3-euro tax will apply to all imported packages, particularly those from China, which are expected to account for 91% of imports in 2024. However, this measure, although simple in appearance, could have broader implications for consumers.
Complexity in tax calculation
Although the tax is set at 3 euros per package, it is actually calculated based on the type of products contained. For example, a package containing multiple copies of the same item, such as t-shirts, will be taxed at 3 euros. In contrast, a package containing various items such as a pair of socks, jeans, and a t-shirt could see the tax rise to 9 euros. This variability will likely prompt many consumers to rethink their shopping habits.
Potential impact on consumers and sellers
The tax will officially be applied to sellers, but it is highly likely that they will pass these additional costs on to consumers. This could lead to an increase in the prices of products purchased online from non-European sites, thus reducing the appeal of low-cost purchases from abroad.
This measure, although temporary, could also encourage environmental awareness and prompt consumers to favor local purchases to avoid additional fees.
Shein and Temu: e-commerce giants facing tax challenges
Shein and Temu have established themselves as major players in the online sales sector, offering European consumers a wide range of products at very competitive prices. Founded in 2008, Shein quickly gained popularity thanks to its ability to offer trendy clothing at attractive prices. Temu, on the other hand, has distinguished itself with a business model focused on product diversity and fast delivery.
With the introduction of this new tax, these platforms will likely have to adapt their sales strategies to maintain their competitiveness in Europe. This situation could also encourage broader reflection on international business practices and their impact on local economies.